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The role of alcohol beverage distributors
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Beer, wine and spirits distributors receive products from a variety of manufacturers (breweries, vineyards and distilleries) and store them in temperature-controlled warehouses to ensure product freshness.
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Distributors work with retailers to determine customer demand and assess inventory to make sure it is adequate to meet the retailers' needs.
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Distributors have the ability to warehouse a large selection of products and transport goods efficiently to fulfill retailers' customized orders.
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Customer orders and product inventory are checked several times a day, as distributors' often deliver an average of 7,200 cases of beer a day to local retailers.
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Distributors deliver products to retailers in a timely manner, educate them on the products they carry, and assist with marketing and advertising, including product display.
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Distributors also monitor product quality and replace old products if necessary. This helps ensure that consumers receive only the freshest, highest quality products.
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Alcohol beverage distributors work directly with retailers to ensure that manufacturers do not exert excessive influence on retailers. Through distributor's work, retailers (on-sale and off-sale alcohol outlets) can offer consumers a wide selection of affordable products.
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